“To produce graduates with desirable characteristics in accordance with Mahidol University’s philosophy of learning, equipped with knowledge, skills, and professional experience in business administration, along with creativity, entrepreneurial mindset, integrity, and ethical values. These attributes align with the transformations driven by digital technology, economic, social, and environmental crises, as well as the Sustainable Development Goals (SDGs), particularly in promoting sustainable industry, innovation, infrastructure, and responsible consumption and production. The graduates are expected to meet the evolving expectations of both public and private sector organizations.”
Program Core Value
Program objectives
- Possess foundational knowledge and apply it to the discipline and art of business planning and management, integrating decision-making processes across core business functions, including finance, accounting, marketing, production and operations management, management and organization, quantitative analysis and business statistics, economics, and business law.
- Engage in business research, entrepreneurial capabilities—apply business data analytics to address business problems through marketing insights, consumer data, and operational trends. This is carried out with an awareness of diversity, social responsibility, and ethical business practices, in response to the evolving landscape of digital technologies, economic transitions, and environmental challenges.
- Collaborate with others and work as part of a team, demonstrating the ability to assume the role of leader or follower, and communicate effectively with classmates, individuals, groups, teams, or target audiences with a spirit of dedication and interpersonal skills.
- Design approaches or solutions to business-related issues based on real-world situations, case studies, or research findings.