Course Description

MUGE 101 General Education for Human Development 2 (1-2-3)
The meaning, significance, and relation of General Education to other vocational /specific subjects; the relation between behavior and mentality; critical thinking; the qualifications of ideal graduates; analysis of causes and consequences of events / situations / problems; synthesis of solutions to, precautions against, or improvements in those events / situations to benefit individuals and their community; and the application of knowledge to solve the problems of case studies

 
MUGE 102 Social Studies for Human Development 3 (2-2-5)
Basic princliples and theory in relation to events / situations / major problems of the Thai and global communities, for example, evolution of civilization; important events in historical,political and public administration systems; the economic and health systems, etc.;analysis of causes and consequences of events / situations / problems; synthesis of solution to, precautions against, or improvements in those events / situations to benefit individuals and their community; and the application of knowledge to solve the problems of case studies

 
MUGE 103 Arts and Sciences for Human Developments 2 (1-2-3)
Humankind is the past, present and future; events / situations / problems in relation to the evolution of the arts and sciences in the Thai and global communities; concepts of the sufficiency economy; analysis of causes and consequences of events / situations / problems; synthesis of solutions to, precautions against, or improvements in those events / situations to benefit individuals and their community; and the application of knowledge to solve the problems of cause studies

 
LATH 100 Arts of Using Thai Language in Communication 3 (2-2-5)
Art of using Thai language and of speaking, listening, reading, writing, and thinking skills for accurate and appropriate communication.

 
LAEN 103 English Levels 1 3 (2-2-5)
Grammar and vocabulary in the context of daily life language use, dealing with integration in four basic skills (listening, speaking, reading, and writing) and classroom communication

 
LAEN 104 English Levels 2 3 (2-2-5)
Vocabulary, expressions, grammar, and contextualized social language; essential communicative skills in small groups; writing practice at a paragraph level; and reading strategies

 
LAEN 105 English Levels 3 3 (2-2-5)
Reading passage and writing at sentence and paragraph levels about proportion, frequency and probability , shape , measurement, comparison and contrast, definition and classification ; coherence, unity and transition ; listening comprehension ; listening for the main idea; listening for specific details ; and making inferences

 
LAEN 106 English Levels 4 3 (2-2-5)
Integration in four language skills : listening, speaking, reading and writing ; listening comprehension for main ideas and detailed information ; topic-oriented discussion; reading passages on various topics and making conclusions; and writing systematically about particular issues of those topics at the sentence and paragraphs levels

 
KAEL 201 English for Organizational Communications 3 (3-0-6)
Grammar, vocabulary, expressions and learning strategies of four basic skills in English including speaking, listening, reading, and writing, as well as, intercultural communication, being relevant to organizational communications.

 
SCMA 170 Applicable Basic Mathematics and Statistics 2 (2-0-4)
Mathematical and statistical concepts, skills and techniques applicable in everyday life: systems of linear equations, matrices, linear programming, sets and counting principles, probability and decision

 
SCID 101 Integrated Science 3 (3-0-6)
Science evolution and scientific methods, Earth and space, Energy in various forms, Energy sources, usage and conservation, Living organism  and evolution, Chemistry in the changing world, Food and food technology, Environment and pollution, Science and technology of transportation and communication, Trend in future of science development.

 
SHSS 108 Thai legal system 2 (2-0-4)
Philosophy and sources of laws. Introduction to Law, International and Thai legal system, civil and commercial code, criminal Law, Constitution of Kingdom of Thailand B.E. 2540 administration law and Thai Criminal justice system

 
LAFE 146 Personality Developments 3 (3-0-6)
Suitable skills, knowledge, ability and approach for self-development; personality development; appropriate self, moral and emotional adjustment; conscientiousness for acceptable ways of living; realization of human value, Knowing how to appreciate and differentiate beauty and virtue which are foundation of humanness.

 
SPGE       101 Aerobics for Health 1 (0-2-1)
Aerobics exercise significance, benefits and basic principles of aerobic dance  training. Skills of aerobic dance movements, safety, Aerobic activities such as hydroaerobics, aerobic boxing with music.

 
SPGE 102 Yoga for Health 1 (0-2-1)
History, meaning, training locations and equipment, and benefits of Yoga. Body preparation, joint and muscle stretching, Techniques of muscle contraction and relaxation.  Practice of Asana (body position/posture), breathing control, Pranayama, deep relaxation and Yoga training safety.

 
SPGE 112 Social Dances 1 (0-2-1)
Benefits, rules and regulations, safety and dressing.Basic skill of waltz, Cuban-rumba and cha cha-cha.

 
KACM 101 Principles of Accounting 3 (3-0-6)
Basic accounting  principles; accounting procedures of  recording, concepts of measuring the accounting transactions according to general accepted accounting standards, adjusting entries and correction of errors and financial statements  preparation in order to present financial positions and result of operations; the usefulness and limitations of accounting information; the role of accounting in the society; the ethics of accountants.

 
KABM 201 Managerial Accounting 3 (3-0-6)
Collecting and analyzing management accounting data for the managerial tasks, costing concepts for efficiency and effectiveness administrative planning; control and decision making, utilization of financial statement in order to analyze financial positions and result of operations; the effect of price adjustment on financial statements; costing concepts and budget preparation for managerial planning control and decision making

 
KACM 211 Business Law 3 (3-0-6)
Principles and practice of laws of partnership company and specific contracts; laws of authorization in operations, termination of partnership and company; laws of specific contracts in buying and selling financial draft, hire property and hire purchase.

 
KABM 221 Managerial Economics 3 (3-0-6)
Globalization, measuring economic performance, the factors of economic environment, personal finance plan, demand estimation and forecasting, production and cost estimation, pricing, market structure, non-price competition, investment appraisal, business unit decision, decision making under risk and uncertainty, public sector decisions.

 
KACM 231 Business Mathematics 3 (3-0-6)
Application of theory and knowledge in mathematics to business, calculus, function, differential formula, maximum and minimum of function related to business, integration, sequence and series, mathematical finance

 
KACM 331 Business Statistics 3 (3-0-6)
Application of theory and knowledge in mathematics to business, calculus, function, differential formula, maximum and minimum of function related to business, integration, sequence and series, mathematical finance

 
KACM 141 Organization and Management 3 (3-0-6)
Organization theory, organizational structure, organizational health, creating happy organization, principles of management, the roles of managers in planning, organizing, staffing, directing, motivating, communicating, coordinating and controlling in order to achieve the organization goals.

 
KACM 142 Principles of Marketing 3 (3-0-6)
Concepts and theories of marketing; the nature and scope of marketing; marketing strategy; marketing system; marketing environment analysis; marketing ethics; marketing information system; marketing research; consumers behavior analysis; market segmentation; market targeting; market positioning; product strategy; pricing; distribution channel management; retailing; wholesaling; integrated marketing communication; advertising; public relation; personal selling; sales promotion; direct marketing; customer relationship management; global marketing

 
KACM 241 Business Finance 3 (3-0-6)
The principles of financial management for business of  financial managers in order to perform their best to maximize the enterprise value under financial environments; the basic financial analysis; financial planning and control; asset management; financial component; arrangement of short, medium, and long term capital, investment decisions, capital structures and dividend policies.

 
KAMG 242 Production and Operation Management 3 (3-0-6)
Nature and importance of production management and operations, factors and criteria of production decision making, the production systems, organization management of manufacturing and planning products and production capacity, planning production processes and controlling supply chain, effective management of logistics network.

 
KACM 341 Business Research 3 (3-0-6)
Studying the meaning, roles and benefits of business research, research ethics, types of business research, research process, research problem selection, research proposal writing, sampling techniques, variables and research hypothesis, research design, research tools, data collection methods, statistics for research, data analysis, data preparation, application of computer for analysis, research report writing.

 
KACM 342 Business  Ethics 3 (3-0-6)
Meaning, value, and standards ethics, responsibilities and functions of business organizations, components influencing ethics and ethics development in business organization, ethics evaluation in organization and personnel.

 
KAMG 201 Introduction to Information Technology 3  (3-0-6)
Introduction to principles of Information Technology (IT): hardware, software and system related to the development of IT; Computer Network and Data Communication, Database Systems. Application of Information Technology in business, trends in information technology in the future. Including ethics in the use of information technology

 
KAMG 202 Human Resources Management 3 (3-0-6)
Concepts of human resource management, human resource management strategy, workforce diversity management, human resource planning, recruitment, selection, training and human resource development, career planning, career development, performance management, compensation management, safety and health, employee relation and collective bargaining, labor laws.

 
KAMG 203 Management of Entrepreneur 3 (3-0-6)
Concepts of entrepreneurship, factors affecting entrepreneurship, establishment of businesses, business theories and operations, human resources management, capital management, managerial accounting, products and operation management, channels of distribution, product and price policies, marketing, advertising and public relation, sales promotions, risk and insurance, business documents, and business law.

 
KAMG 204 Organizational Behavior         3 (3-0-6)
Analysis of individual differences; learning; perception; motivation; behavior of individual; interactions of persons in group; group norms; conflict management; leadership patterns; communications; relationships between individuals and groups affecting the process of organizational changes and development.

 
KAMG 205 Management Information System 3 (3-0-6)
The importance of information systems; users’ requirement analysis and development information system for management. Information processing, computer network. Enterprise information systems, interorganizational information systems and decision support system; effects of information system on management and decision making for organization.

 
KAMG  301 Risk Management   3 (3-0-6)
Types and impact of risks in management of public and private organizations through planning, implementation and evaluation including techniques of risk aversion. A conceptual framework for risk management that stresses the relation between effective risk management and enterprise value. It will also examine both traditional and alternative risk management methods. Insurance contracts and discussion how insurance instruments can be used to manage risk will be reviewed.

 
KAMG  302 Project Management 3 (3-0-6)
Project planning, feasibility of project, Analysis of break-even point, operational planning and implementation, sequences of operations, controlling and monitoring the project, evaluating the project in the field and case study presentation.

 
KAMG 303 Logistic and Supply Chain Management 3 (3-0-6)
Definitions and principles of supply chain management and logistics and its related concepts such as supply chain transportation, procurement, delivery, production, distribution, services, software for logistic management and efficient supply chain.

 
KAMG 304 Strategic Management 3 (3-0-6)
Analysis of the problem and the environment both inside and outside the organization, To define business policies and strategy, including the coordination of knowledge in different fields were used to solve the problem, To manage change effectively to analyze the strengths and weaknesses of the agency, Resource allocation as well as the real problem of business units and organizations of various types, using case studies.

 
KAMG  305 Business English 3   (3-0-6)
Advanced English skills for modern business communications by employing authentic materials, role plays, simulations, business proposal preparation, write, and present business projects in meetings and seminars as well as recognize intercultural communication in international business contexts.

 
KAMG  401 Seminar in Management        3  (3-0-6)
The importance of research, the protocols of managing research related to management finding proper procedures and research methods, proposing research project, specifying objectives, setting hypotheses, data collection, data analyzing, and research finding and discussion. Choosing research topics for developing or creating new knowledge in management are included.

 
KAMG 421 Cooperative Education 9  (0-27-0)
The apprenticeship as the employee in the private and business enterprises, in which the works are related to the field of study of the student and approved by the university, consists of at least 16 weeks continuously. The students are required to pass               a minimum 30-hour preparation session prior to their placement in a selected workplace. During the practical work, the students must prepare the report of their work study. The students are required to submit their reports and give a presentation in a seminar  between the classmates and academic advisors at the end of the course.

 
KAMG 422 Field Experience 3  (0-9-0)
This subject aims to enhance students’ professional experience in the government or business workplace within the supervision of the academic advisors. The students must be able to apply their knowledge and skills in the real work situation. The orientation will be provided to students prior to their placement in a selected workplace. Students are required to submit a report of their work study and give a presentation in a seminar between the classmates and academic advisors at the end of the course.

 
KAMG 231 Introduction to Tourism Industry 3 (3-0-6)
The fundamentals of tourism by emphasizing on the impact of the tourism industry on the economy social and environmental, tourism industry’s components, governmental policies affecting tourism promotion and organizations and regulations relating to tourism industry of both Thailand and the world as a whole.

 
KAMG 331 Characteristics and Tourist Behavior 3 (3-0-6)
The behavior of tourists from different cultural and religious backgrounds, Tourists are classified by age, sex, socio-economic status and objective, in order to provide  a better tourism service to meet the demands and needs of the tourists.

 
KAMG 332 Marketing for Hotel and Tourism Management 3 (3-0-6)
Meaning and elements of marketing in the hotel business and tourism.              The priorities of the target market, analysis of the situation and the competitive environment, the nature of the market, market segmentation and customer demand for different types of market development planning, strategy and promoting marketing for travel and services. The study of problems related to marketing of hotel business and tourism:       A case study of the tourism industry in the community.

 
KAMG 431 Tourism and Service Business information systems 3 (3-0-6)
The basic concepts of tourism and service business information systems, meanings and roles of different information systems, elements of information systems, processes of information system development, examples of information systems for different purposes, evaluation of new information systems, applications of information technology in the tourism and service business; as well as usage of various softwares in front-office system, back-office system, internal control system, and various types of customer service system.

 
KAMG 432 Sustainable Tourism 3 (3-0-6)
The definition, evolution, major concepts of sustainable tourism, current situation and trends, relevant component of sustainable tourism and ecotourism, planning process for sustainable tourism including laws and regulations related to the concept of sustainable tourism.

 
KAMG 433 English for Tourism and Services Industry 3 (3-0-6)
Grammar, vocabulary, expressions and learning strategies of four skills in English including speaking, listening, reading, and writing applicable for commutations for tourism and services industry.

 
KAMG  241 Consumer Behavior Analysis in international market 3 (3-0-6)
Roles and importance consumers in international market, consumer research, consumer segmentation, factors influencing consumer decision-making, motivation, personality, perception, learning, attitudes, culture, subculture, cross-cultural international, family and social classes, innovations, consumer decision processes, communication and social responsibility

 
KAMG 341 Product and Price Management in international market 3 (3-0-6)
Product mix concepts in international market, product policies, brand policies, product positioning, new product development, product life cycle, brand loyalty creation, causes of product failure, factors affecting pricing in international market, factors affecting pricing decisions, pricing objectives and  policies, pricing strategies for competitions, price  changing according to Activity  Base Costing principles.

 
KAMG  342 Electronic Commerce 3 (3-0-6)
Basic knowledge of electronic commerce business, business to business and business to customer concepts, the Internet invention and strategic changes of old business operation into electronic commerce operation, technological infrastructures supporting electronic commerce operation, examples of today’s electronic commerce business.

 
KAMG  441 Integrated Marketing Communication 3 (3-0-6)
General characteristics and importance of communication, marketing communication process, the format of marketing advertisement, public relations, personal selling, sales promotion and direct marketing both internal and external, Techniques and tools of integrated marketing communication in target group, budget and resources of the company.

 
KAMG  442 International Business Management 3 (3-0-6)
Principles and methods of doing business with multinational companies; modes of international business entry; models and strategies of multinational corporate management; business functions in international business management for example international marketing, international finance, and human resource management; comparative management; and international business policy.

 
KAMG 443 International Marketing Strategy 3 (3-0-6)
Role and evolution of international marketing, impacts of economic, social, political, legal, and cultural environment on international marketing, international marketing mix decision, international marketing planning and policy, marketing operations and control of international business corporation, sources of data, and international marketing research, government and private organizations facilitating import and export

 
KAMG 251 Recruitment and Selection of Human Resources 3 (3-0-6)
Human resource planning, job analysis, recruitment and selection process of human resources, factors effecting the selection process, types of employment tests, testing and interviewing strategy, competency based recruitment and selection.

 
KAMG 351 Performance Management 3 (3-0-6)
Performance management and reward systems, performance management process, performance management and strategic planning, defining performance and choosing a measurement approach, measuring results and behaviors, gathering performance information, implementing a performance management system, performance management and employee development, performance management skills, reward systems and legal issues, managing team performance.

 
KAMG 352 Compensation Management 3 (3-0-6)
Compensation management, wage, salary, welfare and benefit both monetary and non-monetary, flexibility wage management, job evaluation, job analysis, pay survey, incentive compensation program and design.

 
KAMG 451 Human Resource Development 3 (3-0-6)
Human resource development, individual development, career development, performance management and organization development, roles and competencies                 in human resource development, practices of human resource development.

 
KAMG 452 Human Resource Information System 3 (3-0-6)
The importance of human resource information systems; Information architecture of Human Resource Management. Using information skill and human resource database to information processing for planning and decision making on management. Security of information systems, ethics in the use of human resource information system. Using information technology for organization development.

 
KAMG 453 Employee Relations and labor laws 3 (3-0-6)
Employee relations and comparative labor relations, employee relation system such as workers and labor unions, employer and government, collective bargaining, labor laws such as Labor Relations Act., Labor Protection Act., Social Security Act., Workmen’s Compensation Fund Act.