

Commerce and Management Division
Tel: 034-585058
E-Mail: pawintana.cha@mahidol.ac.th
MUREX: Pawintana Charoenboon
Tel: 034-585058
E-Mail: pawintana.cha@mahidol.ac.th
MUREX: Pawintana Charoenboon
Pawintana Charoenboon, Ph.D.
Education
- Ph.D. (Management) Silpakorn University, Thailand 2018
- M.A. (Hotel and Tourism Management) Naresuan University, Thailand 2010
- B.B.A. (Marketing) Kanchanaburi Rajabhat University, Thailand 2003
Expertise
1. SOCIAL SCIENCES (Business) Organizational Development, Marketing Management
2. Public Management and Business Administration (Management of the Tourism and Hospitality Industry) Tourism Development, Community Based Tourism Management, Sustainable Tourism Management
2. Public Management and Business Administration (Management of the Tourism and Hospitality Industry) Tourism Development, Community Based Tourism Management, Sustainable Tourism Management
Training
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Most Recent Conference
การวิเคราะห์ปัจจัยด้านการส่งเสริมการขายของห้างสรรพสินค้าโรบินสันในเขตกรุงเทพมหานครที่มีผลต่อความพึงพอใจของผู้บริโภค, ไทย
การประชุมหาดใหญ่วิชาการระดับชาติและนานาชาติ ครั้งที่ 9 / 2561
Most Recent Articles from Scopus
Enhancing the Distribution of Community Enterprise Entrepreneurs through Product and Packaging Development of Klong Kone Shrimp Paste (Mesopodopsis) in the Post-Pandemic Era of Samut Songkhram Province
Journal of Distribution Science / 2023
The marketing efficiency development to create value-added for product and service of community-based tourism. Study case for phatthalung province
Journal of Environmental Management and Tourism / 2021
Effect of human resource management practices on employee performance mediating by employee job satisfaction
Systematic Reviews in Pharmacy / 2020
Impact of Organization's leadership style on motivation of its employees
Systematic Reviews in Pharmacy / 2020
The influence of residents' perceived personal benefit and sense of place on tourism developmental support in Sangkhlaburi Village, Thailand
International Journal of Innovation Creativity and Change / 2019