|
MUGE 101 |
General Education for Human Development |
2 (1-2-3) |
|
The meaning, significance, and relation of General Education to other vocational /specific subjects; the relation between behavior and mentality; critical thinking; the qualifications of ideal graduates; analysis of causes and consequences of events / situations / problems; synthesis of solutions to, precautions against, or improvements in those events / situations to benefit individuals and their community; and the application of knowledge to solve the problems of case studies
|
|
MUGE 102 |
Social Studies for Human Development |
3 (2-2-5) |
|
Basic princliples and theory in relation to events / situations / major problems of the Thai and global communities, for example, evolution of civilization; important events in historical,political and public administration systems; the economic and health systems, etc.;analysis of causes and consequences of events / situations / problems; synthesis of solution to, precautions against, or improvements in those events / situations to benefit individuals and their community; and the application of knowledge to solve the problems of case studies
|
|
MUGE 103 |
Arts and Sciences for Human Developments |
2 (1-2-3) |
|
Humankind is the past, present and future; events / situations / problems in relation to the evolution of the arts and sciences in the Thai and global communities; concepts of the sufficiency economy; analysis of causes and consequences of events / situations / problems; synthesis of solutions to, precautions against, or improvements in those events / situations to benefit individuals and their community; and the application of knowledge to solve the problems of cause studies
|
|
LATH 100 |
Arts of Using Thai Language in Communication |
3 (2-2-5) |
|
Art of using Thai language and of speaking, listening, reading, writing, and thinking skills for accurate and appropriate communication.
|
|
LAEN 103 |
English Levels 1 |
3 (2-2-5) |
|
Grammar and vocabulary in the context of daily life language use, dealing with integration in four basic skills (listening, speaking, reading, and writing) and classroom communication
|
|
LAEN 104 |
English Levels 2 |
3 (2-2-5) |
|
Vocabulary, expressions, grammar, and contextualized social language; essential communicative skills in small groups; writing practice at a paragraph level; and reading strategies
|
|
LAEN 105 |
English Levels 3 |
3 (2-2-5) |
|
Reading passage and writing at sentence and paragraph levels about proportion, frequency and probability , shape , measurement, comparison and contrast, definition and classification ; coherence, unity and transition ; listening comprehension ; listening for the main idea; listening for specific details ; and making inferences
|
|
LAEN 106 |
English Levels 4 |
3 (2-2-5) |
|
Integration in four language skills : listening, speaking, reading and writing ; listening comprehension for main ideas and detailed information ; topic-oriented discussion; reading passages on various topics and making conclusions; and writing systematically about particular issues of those topics at the sentence and paragraphs levels
|
|
KAID 240 |
English for Organizational Communications |
3 (3-0-6) |
|
Grammar, vocabulary, expressions and learning strategies of four basic skills in English including speaking, listening, reading, and writing, as well as, intercultural communication, being relevant to organizational communications
|
|
SCMA 170 |
Applicable Basic Mathematics and Statistics |
2 (2-0-4) |
|
Mathematical and statistical concepts, skills and techniques applicable in everyday life: systems of linear equations, matrices, linear programming, sets and counting principles, probability and decision
|
|
KAGE 201 |
Natural resources and environment |
3 (3-0-6) |
|
Origin of the Earth, environment and ecosystem, influences of geography and climate on human, biodiversity, biological resources, water resources, soil resource, mineral resource, energy resource, recreation resources, disaster and pollution problem, and environmental protection and sustainable development
|
|
SHSS 108 |
Thai legal system |
2 (2-0-4) |
|
Philosophy and sources of laws. Introduction to Law, International and Thai legal system, civil and commercial code, criminal Law, Constitution of Kingdom of Thailand B.E. 2540 administration law and Thai Criminal justice system
|
|
KAGE 301 |
Interdespinary for Suitable Development |
3 (3-0-6) |
|
Integrated interdisciplinary learning; materials and methods in participatory community study; community analysis; sustainable development including social, economy, and environment; Sufficiency Economy concept; project-based learning
|
|
SPGE 127 |
Aerobic for Health |
2 (1-2-3) |
|
Sport science principles and their application to aerobic for health; aerobic exercise significance; benefits and basic principles of aerobic dance training; skills of aerobic dance movements, safety, and Aerobic activities such as water aerobics, martial art with music, step aerobic, new body and boot camp
|
|
SPGE 128 |
Yoga for Health |
2 (1-2-3) |
|
Sport science principles and their application to yoga for health; history; meaning; training locations and equipment; and benefits of yoga; body preparation; joint and muscle stretching; techniques of muscle contraction and relaxation; practice of Asana (body position/posture), breathing control, Pranayama, deep relaxation and yoga training safety
|
|
SPGE 134 |
Social Dances |
2 (1-2-3) |
|
Sport science principles and their application to social dance; cultural significance; benefits; rules and regulations; safety and uniforms; basic skill of waltz, Cuban-rumba and cha cha cha and Jive
|
|
KABM 100 |
Principles of Accounting |
3 (3-0-6) |
|
Basic accounting principles; accounting procedures of recording, concepts of measuring the accounting transactions according to general accepted accounting standards, adjusting entries and correction of errors and financial statements preparation in order to present financial positions and result of operations; the usefulness and limitations of accounting information; the role of accounting in the society; the ethics of accountants
|
|
KABM 201 |
Managerial Accounting |
3 (3-0-6) |
|
Collecting and analyzing management accounting data for the managerial tasks, costing concepts for efficiency and effectiveness administrative planning; control and decision making, utilization of financial statement in order to analyze financial positions and result of operations; the effect of price adjustment on financial statements; costing concepts and budget preparation for managerial planning control and decision making
|
|
KABM 210 |
Business Law |
3 (3-0-6) |
|
Principles and practice of laws of partnership company and specific contracts; laws of authorization in operations, termination of partnership and company; laws of specific contracts in buying and selling financial draft, hire property and hire purchase
|
|
KABM 220 |
Managerial Economics |
3 (3-0-6) |
|
The study of the fundamentals of the economy, to be applied in business and management such as the general principles of economics and resource management, consumer behavior, factors determining the demand for supply of goods in perfect competition and incomplete markets as well as economic factors such as trade, investment, taxation, monetary and fiscal policy which affect decisions in order to conduct business effectivel
|
|
KABM 230 |
Business Mathematics |
3 (3-0-6) |
|
Application of theory and knowledge in mathematics to business, calculus, function, differential formula, maximum and minimum of function related to business, integration, sequence and series, mathematical finance
|
|
KABM 331 |
Business Statistics |
3 (3-0-6) |
|
Applying basic statistics to business management and research, including statistics for business decision making, probability distributions and random variables, descriptive statistics, sampling, parameter estimation, hypothesis testing, analysis of variance, regression and correlation analysis, multiple regression analysis, chi-square test, time series analysis, index number, and statistical decision making.
|
|
KABM 140 |
Organization and Management |
3 (3-0-6) |
|
Organization theory, organizational structure, organizational health, creating happy organization, principles of management, the roles of managers in planning, organizing, staffing, directing, motivating, communicating, coordinating and controlling in order to achieve the organization goals
|
|
KABM 141 |
Principles of Marketing |
3 (3-0-6) |
|
Concepts and theories of marketing; the nature and scope of marketing; marketing strategy; marketing system; marketing environment analysis; marketing ethics; marketing information system; marketing research; consumers behavior analysis; market segmentation; market targeting; market positioning; product strategy; pricing; distribution channel management; integrated marketing communication; advertising; public relation; personal selling; sales promotion; direct marketing; customer relationship management; global marketing
|
|
KABM 242 |
Business Finance |
3 (3-0-6) |
|
The principles of financial management for business of financial managers in order to perform their best to maximize the enterprise value under financial environments; the basic financial analysis; financial planning and control; asset management; financial component; arrangement of short, medium, and long term capital, investment decisions, capital structures and dividend policies
|
|
KABM 243 |
Operation Management |
3 (3-0-6) |
|
Nature and importance of production management and operations, factors and criteria of production decision making, the production systems, organization management of manufacturing and planning products and production capacity, planning production processes and controlling supply chain, effective management of logistics network
|
|
KABM 344 |
Business Ethics |
3 (3-0-6) |
|
Meaning, value, and standards ethics, responsibilities and functions of business organizations, components influencing ethics and ethics development in business organization, ethics evaluation in organization and personnel
|
|
KABM 345 |
Business Research |
3 (3-0-6) |
|
Studying the meaning, roles and benefits of business research, research ethics, types of business research, research process, research problem selection, research proposal writing, sampling techniques, variables and research hypothesis, research design, research tools, data collection methods, statistics for research, data analysis, data preparation, application of computer for analysis, research report writing
|
|
KABA 250 |
Introduction to Information Technology and Computer Application in Business |
3 (2-2-5) |
|
Evolution and history of computers, Fundamental concepts of computer systems, Computer main components, Operating systems and the usage, Computer networks and interconnection, Search engines for Internet. E-mail mechanism and its usage, Internet security, information technology law and ethics, information technology future trends, processing software, spreadsheet software, Presentation software and Application for digital technology
|
|
KABA 251 |
Organizational Behavior |
3 (3-0-6) |
|
An analysis of individual differences; learning; perception; motivation; behaviors of individuals; interactions of persons in group; group norms; conflict management; leadership patterns; communications; relationships and groups affecting the process of organizational changes and development
|
|
KABA 252 |
Management of Entrepreneur |
3 (3-0-6) |
|
The role and importance of small business, concepts of entrepreneur, the business startup, strategic plan, business plan and business ethics, organizing and human capital management, funding management and accounting, strategic marketing, product design and branding, price policy, channel of distribution and physical distribution policy, integrated marketing communication, operation management, risk management and insurance, global marketing in small business, and law of small business
|
|
KABA 253 |
Human Capital Management |
3 (3-0-6) |
|
Evolution of concepts and principles of human resource management; human resource functions: job analysis, human resource planning, recruiting and selection, training and development, compensation and benefits, labor union and industrial relations, occupational safety and health, and quality of worklife management; Strategies for modern human resource management
|
|
KABA 254 |
Management Information System |
3 (3-0-6) |
|
Definition, roles, composition, and characteristics of management information systems and Business Information System, computer network and data communication, database system; The structure of information systems; The roles of information systems in organizations; Types of information systems; the importance of information systems; users requirement analysis and the development information system for management; Information processing; Enterprise information systems; interorganizational information systems and the decision support system; the effects of the information system on management and decision making at the organization level; Strategic information systems are used in the development and implemention of technology applications in organizations
|
|
KABM 255 |
Project Management |
3 (3-0-6) |
|
Project definition and significance of project management; project planning, project network and role of network’s members; project resources management; project cost estimation; using Gantt chart PERT and CPM for project planning.; project analysis and evaluation for decision making and monitoring
|
|
KABA 356 |
Logistic and Supply Chain Management |
3 (3-0-6) |
|
Definitions and principles of supply chain management and logistics and its related concepts such as supply chain transportation, procurement, delivery, production, distribution, services, software for the logistic management and the efficient supply chain
|
|
KABA 357 |
Business English |
3 (3-0-6) |
|
Advanced English skills for modern business communications by employing authentic materials, role plays, simulations, business proposal preparation, write, and present business projects in meetings and seminars as well as recognizing intercultural communication within the international business contexts
|
|
KABA 358 |
International Business Administration |
3 (3-0-6) |
|
Principles and methods of doing business with multinational companies; modes of international business entry; models and strategies of multinational corporate management; business functions in international business administration for example international marketing, international finance, and Human Capital Management; comparative management; and international business policy
|
|
KABA 359 |
Preparation for Field Experience |
1 (1-2-3) |
|
Student preparation on both theoretical skill for working in the private sector; contact and selection of suitable workplace; preparation for job recruitment, resume writing and job interview techniques, personality development and good social manner training; professional ethics, basic competency for organizations, data collection and analysis, interpretation, discussion, and summary; report writing and presentations, marketing and agro-business management skills, psychology and organization culture; quality control and standardization of production, sanitary and standard for work safety in the workplace, low involved in labor rights and workplace regulations
|
|
KABA 460 |
Field Experience |
1 (0-3-1) |
|
This subject aims to enhance students’ professional experience in the government or business workplace; the knowledge, skills, attitudes to experience in an occupation related to business management within the supervision of the academic advisors; The students must be able to apply their knowledge and skills in the real work situation; The orientation will be provided to students prior to their placement in a selected workplace; students are required to submit a report of their work study and give a presentation in a seminar between the classmates and academic advisors at the end of the course
|
|
KABA 461 |
Strategic Management |
3 (3-0-6) |
|
An analysis of the problem and the environment both inside and outside the organization; definions business policies and strategy, including the coordination of knowledge in different fields to solve the problem; managing change effectively to analyze the strengths and weaknesses of the agency; resource allocation as well as the real problem of business units and organizations of various types, using case studies
|
|
KABA 462 |
Seminar in Business Administration |
3 (2-2-5) |
|
Studying and analyzing problems occurred in the business management system, concepts, process and management solutions; Practising in expressing opinions and decision-making process in various fields of management and business; The need for research data, discuss, issues and topics of interest or authorized to present to the conference
|
|
KABA 463 |
Senior Project for Business Administration |
3 (2-2-5) |
|
The study and analysis of problems occurred in thebusiness management system; concepts process and management solutions; practice in the point of view and decision-making process in various fields of management; the need for research data; issues and topics of interest or authorized to present to the conference
|
|
KABA 270 |
Introduction to Tourism Industry |
3 (3-0-6) |
|
The fundamentals of tourism by emphasizing on the impact of the tourism industry on the economy, sociality, and environmental; tourism industry’s components, governmental policies affecting tourism promotion and organizations; regulations relating to tourism industry of both Thailand and the world
|
|
KABA 271 |
Service Management for MICE |
3 (3-0-6) |
|
Definitions, characteristics and concepts of MICE business, role, significance, international standards; ethics of meetings, incentive travel, conventions, and exhibitions at the national and international levels; working procedures and therelationship between each component, pre-event preparations, project management, venues management, stakeholder roles, post-event operations, evaluations, summary reports
|
|
KABA 272 |
Product and Price Policy |
3 (3-0-6) |
|
Product mix concepts, product policies, brand policies, product positioning, the new product development, product life cycle, brand loyalty creation; causes of product failure, factors affecting pricing; factors affecting pricing decisions, pricing objectives and policies, pricing strategies for competitions, price changing according to Activity Base Costing principles
|
|
KABA 273 |
Risk Management |
3 (3-0-6) |
|
Types and impact of risks in the management of public and private organizations through planning, implementation and evaluation including techniques of risk aversion; a conceptual framework for risk management stressing the relation between effective risk management and enterprise value. An examination of both traditional and alternative risk management methods; Insurance contracts and discussions how insurance instruments can be used to manage risk will be reviewed
|
|
KABA 370 |
Consumer Behavior |
3 (3-0-6) |
|
Roles and importance consumers in international markets, consumer research, consumer segmentation; factors influencing consumers decision-making, motivation, personality, perception; learning, attitudes, culture, subculture, cross-cultural international, family and social classes, innovations, consumer decision processes; communication and social responsibility
|
|
KABA 371 |
Characteristics and Tourist Behavior |
3 (3-0-6) |
|
The behavior of tourists from different cultural and religious backgrounds; the classification of tourists by age, sex, socio-economic status and objectives in order to provide a better tourism service to meet the demands and needs of the tourists
|
|
KABA 372 |
Marketing Management for Tourism Industry |
3 (3-0-6) |
|
Meaning and elements of marketing in the tourism business; the priorities of the target market, an analysis of the situations and the competitive environment; the nature of the market, market segmentation and customer’s demand for different types of market development planning, strategy and promoting marketing for travel and services; the study of problems related to marketing of tourism business; ccase study of the tourism industry in the community
|
|
KABA 373 |
English for Tourism and Services Industry |
3 (3-0-6) |
|
Grammar, vocabulary, expressions and learning strategies of four skills in English including speaking, listening, reading, and writing applicable for commutations for tourism and services industry
|
|
KABA 374 |
Human Resource Development |
3 (3-0-6) |
|
Human resource development, individual development, career development, performance management and organization development, roles and competencies in human resource development, practices of human resource development
|
|
KABA 375 |
Integrated Marketing Communication |
3 (3-0-6) |
|
General characteristics and the importance of communication, the marketing communication process, the format of marketing advertisement, public relations, personal selling, sales promotion and direct marketing both internal and external; techniques and tools of integrated marketing communication in target group, budget and resources of the company
|
|
KABA 376 |
Global Marketing |
3 (3-0-6) |
|
The roles and evolution of global market; impacts of economic, social, political, legal, and cultural environment on global market, global market mix decision, global market planning and policy; marketing operations and control of global market corporation, sources of data, and global market research, government and private organizations facilitating import and export |
|
KABA 377 |
Change Management |
3 (3-0-6) |
|
A study of economic and social changes affecting organizations and the organizational development styles according with the innovations; by focusing on the system development and working method for leading to the vision and goal occurred all the time of organizational purpose
|
|
KABA 378 |
Intelligence Office Management and Business Communication in Organization |
3 (2-2-5) |
|
Definition, importance, role of office task and management, creation, compile, presentation and managing information system, documentary management, communication and public relation, managing office management system, facilitating to support staff in an organization, human resource management, controlling office task, relationship management, organizing a meeting and documentation in meeting, utilize facility and equipment in the office, office automation, office intelligent. Theories and strategies of communications in business, focusing on practical techniques of business communication skills including writing, conversation, interviewing, oral presentation, advertising and public relation as well as reading and listening, examine data network, internet network, services including working with search engines and producing documents, etiquettes and rules when using the internet network efficient in operation
|
|
KABA 379 |
Recruitment and Selection of Human Resources |
3 (3-0-6) |
|
Human resource planning, job analysis, recruitment, and selection process of human resources; factors a effecting the selection process; types of employment tests, testing and interviewing strategy, competency based recruitment and selection
|
|
KABA 380 |
Sustainable Tourism |
3 (3-0-6) |
|
The definition, evolution, major concepts of sustainable tourism; current situation and trends, relevant component of sustainable tourism and ecotourism; planning process for sustainable tourism including laws and regulations related to the concept of sustainable tourism
|
|
KABA 381 |
Performance Management |
3 (3-0-6) |
|
The performance management and reward systems, the performance management process; the performance management and strategic planning, defining the performance and choosing a measurement approach, measuring results and behaviors, gathering performance information, implementing the performance management system; performance management and employee development, performance management skills; the reward systems and legal issues, managing team performance
|
|
KABA 382 |
Compensation Management |
3 (3-0-6) |
|
Compensation management, wage, salary, welfare and benefit both monetary and non-monetary, flexibility wage management, job evaluation, job analysis, pay survey, incentive compensation program and design
|
|
KABA 383 |
Human Resource Information System |
3 (2-2-5) |
|
The importance of the human resource information systems; the Information architecture of the human resource management; Database of Human Resource Management. Using information skill and human resource database to information processing for planning and decision making on management; security of the information systems, ethics in the use of the human resource information system; using information technology for the organization development
|
|
KABA 384 |
Employee Relations and labor laws |
3 (3-0-6) |
|
Employee relations and comparative labor relations; the employee relation system such as workers and labor unions, employers and government; collective bargaining, labor laws such as the Labor Relations Act., the Labor Protection Act., the Social Security Act., the Workmen’s Compensation Fund Act
|
|
KABA 385 |
Tourism and Service Business Information systems |
3 (2-2-5) |
|
The basic concepts of tourism and service business information systems, meanings and roles of different information systems, elements of the information systems, processes of information system development, examples of information systems for different purposes, evaluation of new information systems, applications of the information technology in the tourism and service business; as well as the usage of various the softwares in the front-office system, the back-office system, internal control system, and various types of customer service system
|
|
KABA 386 |
Services Marketing |
3 (3-0-6) |
|
Concept of service marketing management; Characteristics and types of service businesses, personal marketing service, analysis, ana marketing planning; Planning and developing of service marketing; Service; price setting for service; distribution channels; service promotions; people factor for the service industry; service providing process; physical evidence for service industry; Trends in service industry
|
|
KABA 387 |
Electronic Business Management |
3 (2-2-5) |
|
The application of information and communication technology in support of all the activities of business to work more closely with suppliers and partners and to better satisfy the needs and expectations of their customers the managing electronic commerce in concluding electronic payment system security issues, business strategies, management issues such as ethic and legal requirements, technology standard and protocols
|
|
KABA 388 |
Business Statistics Analysis and Software |
3 (2-2-5) |
|
Concepts and role of software in business statistics analysis, preparing data for processing, basic data analysis and interpretation, estimation of the mean and proportion, chi-square test, testing different between mean, correlation analysis, linear regression analysis, and basic multivariate analysis
|
|
KABA 389 |
Digital Business Management and Digital Marketing |
33 (2-2-5) |
|
Principles of digital business management and digital marketing, definition and importance of digital business mamagement and digital marketing, business environment affecting the planning of the digital business and digital marketing, laying foundation of content; Finding inspiration in choosing the product; Preparing products or services from its domestic and foreign for customer need; Preparations for the opening of the digital business, cost and revenue managemen, analysing and improving digital business management and digital marketing procedure, creating business model focusing marketing dimension, how to use Integrating Marketing Communication tools for digital marketing
|
|
KABA 250 |
Introduction to Information Technology and Computer Application in Business |
3 (2-2-5) |
|
Evolution and history of computers, Fundamental concepts of computer systems, Computer main components, Operating systems and the usage, Computer networks and interconnection, Search engines for Internet. E-mail mechanism and its usage, Internet security, information technology law and ethics, information technology future trends, processing software, spreadsheet software, Presentation software and Application for digital technology
|
|
KABA 359 |
Preparation for Field Experience |
1 (1-2-3) |
|
Student preparation on both theoretical skill for working in the private sector; contact and selection of suitable workplace, preparation for job recruitment, resume writing and job interview techniques, personality development and good social manner training, professional ethics, basic competency for organization, data collection and analysis, interpretation, discussion, and summary, report writing and presentation, marketing and agro-business management skills, psychology and organization culture, quality control and standardization of production, sanitary and standard for work safety in the workplace, low involved in labor rights and workplace reguration
|
|
KABA 463 |
Senior Project for Business Administration |
3 (2-2-5) |
|
Study and analyze problems occur in business management system Concepts process and management solutions. Practice in point of view and decision-making process in various fields of management. The need for research data. Issues and topics of interest or authorized to present to the conference
|
|
KABA 271 |
Service Management for MICE |
3 (3-0-6) |
|
Definitions, characteristics and concepts of MICE business, role, significance, international standards, ethics of meetings, incentive travel, conventions, and exhibitions in national and international level, working procedures and relationship between each component, pre-event preparations, project management, venues management, stakeholder roles, post-event operations, evaluations, summary reports
|
|
KABA 377 |
Change Management |
3 (3-0-6) |
|
To study of Economic and Social change are direct effected to organization and organizational development styles according with innovations through every time. By focusing system development and working method for leads to vision and goal of organizational purpose
|
|
KABA 378 |
Intelligence Office Management and Business Communication in Organization |
3 (2-2-5) |
|
Definition, importance, role of office task and management, creation, compile, presentation and managing information system, documentary management, communication and public relation, managing office management system, facilitating to support staff in an organization, human resource management, controlling office task, relationship management, organizing a meeting and documentation in meeting, utilize facility and equipment in the office, office automation, office intelligent. Theories and strategies of communications in business, focusing on practical techniques of business communication skills including writing, conversation, interviewing, oral presentation, advertising and public relation as well as reading and listening, examine data network, internet network, services including working with search engines and producing documents, etiquettes and rules when using the internet network efficient in operation
|
|
KABA 386 |
Services Marketing |
3 (3-0-6) |
|
Concept of service marketing management; Characteristics and types of service businesses, personal marketing service, analysis, ana marketing planning; Planning and developing of service marketing; Service; price setting for service; distribution channels; service promotions; people factor for the service industry; service providing process; physical evidence for service industry; Trends in service industry
|
|
KABA 387 |
Electronic Business Management |
3 (2-2-5) |
|
The application of information and communication technology in support of all the activities of business to work more closely with suppliers and partners and to better satisfy the needs and expectations of their customers the managing electronic commerce in concluding electronic payment system security issues, business strategies, management issues such as ethic and legal requirements, technology standard and protocols
|
|
KABA 388 |
Business Statistics Analysis and Software |
3 (2-2-5) |
|
Concepts and role of software in business statistics analysis, preparing data for processing, basic data analysis and interpretation, estimation of the mean and proportion, chi-square test, testing different between mean, correlation analysis, linear regression analysis, and basic multivariate analysis
|
|
KABA 389 |
Digital Business Management and Digital Marketing |
3 (2-2-5) |
|
Principles of digital business management and digital marketing, definition and importance of digital business mamagement and digital marketing, business environment affecting the planning of the digital business and digital marketing, laying foundation of content; Finding inspiration in choosing the product; Preparing products or services from its domestic and foreign for customer need; Preparations for the opening of the digital business, cost and revenue managemen, analysing and improving digital business management and digital marketing procedure, creating business model focusing marketing dimension, how to use Integrating Marketing Communication tools for digital marketing
|
|
KAGE 301 |
Interdespinary for Suitable Development |
3 (3-0-6) |
|
Integrated interdisciplinary learning; materials and methods in participatory community study; community analysis; sustainable development including social, economy, and environment; Sufficiency Economy concept; project-based learning
|
|
KAGE 201 |
Natural resources and environment |
3 (3-0-6) |
|
Origin of the Earth, environment and ecosystem, influences of geography and climate on human, biodiversity, biological resources, water resources, soil resource, mineral resource, energy resource, recreation resources, disaster and pollution problem, and environmental protection and sustainable development
|
