| MUGE 100 |
General Education for Human Development |
3 (3-0-6) |
Well-rounded graduates, key issues affecting society and the environment with respect to one’ particular context; holistically integrated knowledge to identify the key factors; speaking and writing to target audiences with respect to objectives; being accountable, respecting different opinions, a leader or a member of a team and work as a team to come up with asystematic basic research-based solution or guidelines to manage the key issues; mindful and
intellectual assessment of both positive and negative impacts of the key issues in order tohappily live with society and nature |
| LATP 111 |
Thai Language for Communication in Higher Education * |
2 (2-0-4) |
| Principles of communication; developing Thai language for communication skills forcommunication in varios situations and contexts; critical communication; organizing ideas for effective presentation |
| LAEN 122 |
Pre-intermediate English |
2 (2-0-4) |
English vocabulary and grammar; reading; listening; speaking; making conversations andsimulations in various situations; writing at a sentence level in personal matters and everyday life situations using simple language structures corresponding to the pre-intermediate level (A2)
proficiency according to the CEFR standard |
| LAEN 123 |
Intermediate English |
2 (2-0-4) |
| English vocabulary, expressions, and grammar; making conversations and simulations; writing at sentence and paragraph levels; reading and listening to various topics related to dailylife and interests corresponding to the intermediate level (B1) proficiency according to the CEFR standard |
| LAEN 124 |
Upper intermediate English |
2 (2-0-4) |
| English vocabulary, expressions, and grammar; comprehensive reading and listening; discussing and writing to express opinions on social issues and academic matters in the upper intermediate level (B2) according to the CEFR standard |
| LAEN 125 |
Advanced English |
2 (2-0-4) |
| English vocabulary, expressions, and grammar; advanced listening and reading to different topics in both general and academic areas; impromptu speaking and giving an oral presentation to specified topics both academically and in general situations; writing to express opinions on different topics corresponding to the advanced level (C1) according to the CEFR standard |
| LALA 126 |
Conducting Surveys in English |
2 (2-0-4) |
| Basic principles in conducting surveys; conducting surveys and presenting survey results in a team; communicative English skills for conducting surveys and presenting survey results |
| LALA 127 |
English for Civic Digital Interactions |
2 (2-0-4) |
| Integrated communicative English language skills and strategies, knowledge, and mindsets necessary for navigating digitally-mediated communication and collaboration in the globalized world; introducing and applying the concepts of digital literacy and digital citizenship in searching, selecting, evaluating, and presenting various forms of digital content in the context of academic interactions |
| LALA 128 |
Literature and Global Citizenship |
2 (2-0-4) |
| Exploration of the importance of literature and literary reading in English for global citizenship; analysis of selected literary texts in English with the focus on the global and cultural contexts, forms, subject matters, and writing techniques |
| KABB 100 |
Principles of Accounting |
3 (3-0-6) |
| Basic accounting principles; accounting procedures of recording, concepts of measuring the accounting transactions according to general accepted accounting standards, adjusting entries and correction of errors and financial statements practical in order to present financial positions and result of operations; the usefulness and limitations of accounting information; the role of accounting in the society; the ethics of accountants |
| KABB 140 |
Organization and Modern Management |
3 (3-0-6) |
| Principles of modern management, the roles of managers in planning, organizing, leading, controlling, concept and strategic processing management, organizational environment analysis, determination of business goals, determination of strategic on organization level in order to achieve the organizational goals |
| KABB 141 |
Principles of Marketing |
3 (3-0-6) |
| Concepts and theories of marketing, the nature and scope of marketing, marketing strategy, marketing system, marketing environment analysis, marketing ethics, marketing information system, marketing research, consumers behavior analysis, market segmentation, market targeting, market positioning, product strategy, pricing, distribution channel management, integrated marketing communication including advertising, public relation, personal selling, sales promotion, direct marketing, digital marketing, Marketing in the Metaverse, and customer relationship management including case study analysis practical and presentation |
| KABB 231 |
Mathematics for business datascience |
3 (3-0-6) |
| Discrete mathematics relevant to data analysis, optimization for machine learning, matrix and linear algebra for machine learning, probability theory, statistics and exploratory data analysis |
| KABB 242 |
Business Finance |
3 (3-0-6) |
| The principles of financial management for business of financial managers in order to perform their best to maximize the enterprise value under financial environments; the basic financial statement analysis; financial planning and control; asset management; financial component; arrangement of short, medium, and long term capital, break even point analysis and profit planning, capital budgeting and investment decisions |
| KABB 201 |
Managerial Accounting |
3 (3-0-6) |
| Collecting and analyzing management accounting data for the managerial tasks, costing concepts for efficiency and effectiveness administrative planning; control and decision making, utilization of financial statement in order to analyze financial positions and result of operations; the effect of price adjustment on financial statements; costing concepts and budget preparation for managerial planning control and decision making |
| KABB 220 |
Managerial Economics |
3 (3-0-6) |
| A study of the basic principles of economics, including economic theory, consumer behavior theory, producer theory, demand and supply, business organization theory, market structure, and price theory, decision-making under risk investment, capital budgeting, and management principles, including numerical analysis statistical analysis Maximization techniques, forecasting, game theory, and approaches to making decisions for the best results to be applied in business decisions to make business operations more efficient |
| KABB 243 |
Operation Management |
3 (3-0-6) |
| The study of general knowledge about; the operation system of product and service, product and service design, demand forecasting, location strategy, plant layout, product and service planning and control, operation improvement, inventory management and quality control |
| KABB 301 |
Taxation |
3 (3-0-6) |
| The nature and principles of taxation’s law under the revenue code, including personal income tax, corporation income tax, value added tax, value added tax, specific business tax, stamp duty, withholding tax, customs tax and excise tax |
| KABB 344 |
Business Ethics |
3 (3-0-6) |
| Meaning, value, and standards ethics, social responsibilities and functions of business organizations, components influencing ethics and ethics development in business organization, ethics evaluation in organization and personnel |
| KABB 331 |
Statistic Business |
3 (3-0-6) |
| Applying basic statistics to business management and research, including statistics for business decision making, probability distributions and random variables, descriptive statistics, sampling, parameter estimation, hypothesis testing, analysis of variance, regression and correlation analysis, chi-square test, time series analysis, index number, and statistical decision making |
| KABB 345 |
Business Research |
3 (3-0-6) |
| The study about roles and benefits of business research, research ethics, types of business research, research process, research problem selection, research proposal writing, sampling techniques, variables and research hypothesis, research design, research tools and validity and reliability test, data collection, data analysis, data preparation, application of computer for analysis, research report writing and presentation |
| KAMM 150 |
Data Analytic and Data Science |
3 (3-0-6) |
| Meaning, importance of business data science; Data processing, information, and business database systems and applications; Applying business data science, such as basic business data analysis. Diagnostic data analysis, predictive data analysis as well as being able to display results of business transactions such as business data reports report results to analyze market data for consideration in making business decisions |
| KAMM 250 |
Fundamentals of Computer and Digital Technology |
3 (2-2-5) |
| Evolution and history of computers; Fundamental concepts of computer systems; Computer main components; Operating systems and the usage; Internet and Network Security; information technology law and ethics; information technology future trends; processing software; spreadsheet software; Presentation software; Application for digital technology and modern Information Technology |
| KAMM 251 |
Organizational Behavior |
3 (3-0-6) |
| An analysis of individual differences; learning; perception; motivation; behaviors of individuals; interactions of persons in group; group norms; conflict management; leadership patterns; communications; relationships and groups level affecting the process of organizational changes and development level |
| KAMM 252 |
Entrepreneurship in Digital Era |
3 (3-0-6) |
| The role and importance of small business and startups in digital age, entrepreneurship, the business startup, strategic plan, business plan and business ethics, organizing and human capital management, funding management and accounting, marketing for competitive advantage, product development, branding, innovation thinking, pricing strategy, channel of distribution and global marketing, integrated marketing communication, operation management, risk management and insurance, law in small business, and practical of pitching the business model and business plan |
| KAMM 253 |
Human Capital Management |
3 (3-0-6) |
| Evolution of concepts and principles of human resource management; human resource functions: job analysis, human resource planning, recruiting and selection, training and development, compensation and benefits, labor union and industrial relations, occupational safety and health, and quality of worklife management; Strategies for modern human resource management |
| KAMM 254 |
Business Information Systems and Enterprise Resource Planning |
3 (3-0-6) |
| Definition, roles, composition, and characteristics of management information systems and Business Information System, computer network and data communication, database system; The structure of information systems; The roles of information systems in organizations; Types of information systems; the importance of information systems; users requirement analysis and the development information system for management; transaction processing system; Enterprise information systems; cross-organizational operating system; business information system; Introduction to Data Science and Enterprise Resource Planning |
| KAMM 255 |
Project Management |
3 (3-0-6) |
| Definition and importance of modern project management. A study of project defining, planning, analysis of operational systems and project management, including various types of project management. Agile management for projects and developing innovative workflows and project management. Project environment and feasibility analysis What matters in the success of project management Planning, Project Control, Evaluation and Project Closure |
| KAMM 354 |
Digital Business Management and Digital Marketing |
3 (2-2-5) |
| Principles of digital business management and digital marketing, definition and importance of digital business mamagement and digital marketing, business environment affecting the planning of the digital business and digital marketing, laying foundation of content; Finding inspiration in choosing the product; Preparing products or services from its domestic and foreign for customer need; Preparations for the opening of the digital business, analysing and improving digital business management and digital marketing procedure, creating business model focusing marketing dimension, how to use Integrating Marketing Communication tools for digital marketing |
| KAMM 356 |
Logistic and Supply Chain Management |
3 (3-0-6) |
| Definitions and principles of supply chain management and logistics and its related concepts such as supply chain transportation, procurement, delivery, production, distribution, services, software for the logistic management and the efficient supply chain. As well as, impacts of logistics operations to business, organizing for effective logistics and supply chain management and case studies |
| KAMM 357 |
Business English |
3 (3-0-6) |
| Advanced English skills for modern business communications by employing authentic materials, role plays, simulations, business proposal preparation, write, and present business projects in meetings and seminars as well as recognizing intercultural communication within the international business contexts |
| KAMM 358 |
International Business and Global Marketing |
3 (3-0-6) |
| The role and evolution of international business and global marketing, globalization and international value chain, theories and motives process for firms going international, international competitiveness, global marketing research, political-economic-socio-cultural environment, international market selection, classification of market entry modes, export modes, intermediate entry modes, hierarchical modes, product decision, branding, and pricing, distribution, and global social media marketing including marketing planning practices and presentations |
| KAMM 359 |
Strategic Management |
3 (3-0-6) |
| The nature of strategic management, external assessment, internal assessment, strategy formulation; corporate strategy, business strategy, and functional strategy, strategic implementation; organization structure role, strategy review, evaluation, and control, leadership, organizational culture and business ethics, and practical of analyzing strategic management case |
| KAMM 460 |
Field Experience |
3 (0-9-3) |
| Practice experience in business administration in government agencies, state enterprises or private businesses; to create experience, knowledge, competence, skills, and attitudes in career under the supervision of the establishment and advisor; By applying both theoretical and practical knowledge gained from the study to real situations; Organize orientation, report results, and present results; After finishing work to discuss the problem and suggest ways to solve problems that arise |
| KAMM 462 |
Seminar in Business Administration |
3 (2-2-5) |
| Studying and analyzing problems occurred in the business management system, concepts, process and management solutions; Practicing in expressing opinions and decision-making process in various fields of management and business; The need for research data, discuss, issues and topics of interest or authorized to present to the conference |
| KAMM 463 |
Senior Project for Business Administration |
4 (0-12-4) |
| The study of business issues occurred in the business management system by using business research process, establishing the senior project proposal and oral examination, creating the research report and senior project defense examination, including poster presentation in the relevant academic stage or academic conference |
| KAMM 270 |
Tourism Industry in Dynamic World |
3 (3-0-6) |
| The study about key success factors and failures of tourism development, situations and trends in tourism development, tourism impacts on the social economic and environmental, tourism industry’s components, organizations and regulations relating to tourism industry in dynamic world |
| KAMM 271 |
Service Management for MICE |
3 (3-0-6) |
| Definitions, characteristics and concepts of MICE business, role, significance, international standards; ethics of meetings, incentive travel, conventions, and exhibitions at the national and international levels; working procedures and therelationship between each component, preevent preparations, project management, venues management, stakeholder roles, post-event operations, evaluations, summary reports |
| KAMM 272 |
Product and Price Policy |
3 (3-0-6) |
Product classification concept, Product mix concepts, product policies, brand policies, product positioning, the new product development, product life cycle, brand loyalty creation, causes of product failure, Packaging and label design, factors affecting pricing, factors affecting pricing decisions, pricing objectives and policies, pricing strategies for competitions, price changing according to Activity Based Costing principles, and Adapting the price techniques
including product and price planning practices and presentations |
| KAMM 273 |
Risk Management |
3 (3-0-6) |
| Types and impact of risks in the management of public and private organizations through planning, implementation and evaluation including techniques of risk aversion; a conceptual framework for risk management stressing the relation between effective risk management and enterprise value. An examination of both traditional and alternative risk management methods; Insurance contracts and discussions how insurance instruments can be used to manage risk will be reviewed |
| KAMM 370 |
Marketing Research and Consumer Behavior |
3 (3-0-6) |
| Investigate consumer behavior and cultural theories in the digital era; Market research approaches include both quantitative and qualitative research; The participants in the teams’ practical practice is to identify; the research problem, establishing research objectives, creating and executing a research strategy, data collection, data analysis using a computer software, and research results presentation |
| KAMM 371 |
Characteristics and Tourist Behavior |
3 (3-0-6) |
| The behavior of modern tourists from different cultural and religious backgrounds; the classification of tourists by age, sex, socio-economic status and objectives in order to provide a better tourism service to meet the demands and needs of the tourists |
| KAMM 372 |
Marketing Management for Tourism Industry in the Digital Age |
3 (3-0-6) |
| Meaning and elements of marketing in the tourism industry; the priorities of the target market, an analysis of the situations and the competitive environment; the nature of the market, market segmentation and customer’s demand for different types of market development planning, strategy and promoting marketing for travel and services; the study of problems related to marketing of tourism business; case study of the tourism industry in the community |
| KAMM 373 |
English for Tourism and Services Industry |
3 (3-0-6) |
| Grammar, vocabulary, expressions and learning strategies of four skills in English including speaking, listening, reading, and writing applicable for commutations for tourism and services industry |
| KAMM 374 |
Human Resource Development |
3 (3-0-6) |
| Human resource development, individual development, career development, performance management and organization development, roles and competencies in human resource development, modern practices resource development |
| KAMM 378 |
Branding and Marketing Communication |
3 (3-0-6) |
| General characteristics and the importance of communication, the marketing communication process for branding, the format of marketing communication such as advertisement, public relations, personal selling, sales promotion, direct marketing, digital marketing, online marketing, content marketing, social media marketing and electronic word-ofmonth, the creative media usage for example, animation, multi media, and game for creating VDO or movie including practical and presentation the campaigns that suitable for target market |
| KAMM 377 |
Change Management |
3 (3-0-6) |
| A study of economic and social changes affecting organizations and the organizational development styles according with the innovations; by focusing on the system development and working method for leading to the vision and goal occurred all the time of organizational purpose |
| KAMM 380 |
Sustainable Tourism Development |
3 (3-0-6) |
| A study of concepts of sustainable tourism, situation and trends in tourism development, components of sustainable tourism, laws and regulations related to sustainable tourism, procedure and technique of sustainable tourism management planning |
| KAMM 381 |
Tourism Planning and Development |
3 (3-0-6) |
| Definition, elements, principles, planning, techniques, affective factors of tourism planning and development |
| KAMM 382 |
Tour Planning and Organizing |
3 (2-2-5) |
| Types, patterns, principles, processes, and elements of tour planning and organizing, methods and techniques in route survey, coordination of relevant organizations, costing and pricing, itinerary patterns and writing, evaluation of tour operation, and field practice |
| KAMM 383 |
Community Base Tourism Management |
3 (3-0-6) |
| Concepts, elements, principles, and patterns of community base tourism; methods of work with local communities; participation of the community and development of community base tourism; network development of local organizations; government and private organizations |
| KAMM 384 |
Creative Tourism Management |
3 (3-0-6) |
| Definition, significance, elements, forms, concept and trends of creative tourism; roles and characteristics of tourist, participation of creative tourist in conservation of culture, local wisdom and environment; rules and activities of creativity in the world and Thailand and having fieldtrip |
| KAMM 385 |
Information Systems for Tourism and Service Business |
3 (2-2-5) |
The basic concepts of tourism and service business information systems, meanings and roles of different information systems, elements of the information systems, processes of information system development, examples of information systems for different purposes, evaluation of new information systems, applications of the information technology in the tourism and service business; as well as the usage of various the softwares in the front-office system, the
back-office system, internal control system, and various types of customer service system |
| KAMM 387 |
Trade Fair and Exposition Management |
3 (2-2-5) |
| Definition; Types and procedures of making and exhibitions; Exhibition and trade fair agencies; Exhibitions and trade shows as marketing tools; planning elements; Implementation of exhibition and trade fair projects; Designing activities to promote business within the event marketing communication strategy; budgeting; operating cost control project evaluation and fieldpractice |
| KAMM 388 |
Software in Business Statistics Analysis |
3 (2-2-5) |
| Concepts and role of software in business statistics analysis, practicals and presentations of preparing data for processing, basic data analysis and interpretation, estimation of the mean and proportion, chi-square test, testing different between mean, correlation analysis, linearregression analysis, and basic multivariate analysis |
| KAMM 389 |
Business Law |
3 (3-0-6) |
| Principles and practice of laws of partnership company and specific contracts; laws of authorization in operations, termination of partnership and company; laws of specific contracts in buying and selling financial draft, hire property and hire purchase |
| KAMM 390 |
Computer Programing and Application |
3 (2-2-5) |
| Fundamentals of computer programming for business applications; Basic Troubleshooting Concepts writing flow charts sequence of ideas information and types of information iterations and conditions basic function Creating and using functions Use of data files and databases basic data management |
| KAMM 391 |
Qualitative Research |
3 (3-0-6) |
| Philosophy of qualitative research, types of qualitative research in business administration, research ethics research design, sampling, techniques and methods for collecting data, analysis and interpretation, research report writing |
| KAMM 392 |
Computers and Advanced Office Programs in Business Applications |
3 (2-2-5) |
Study and practice principles and techniques of computer and advanced office programs in business; Guidelines for applying advanced office programs, advanced office productivity techniques, tools, scholarly document creation, circular, advanced functions and analysis and calculations. Data management Support for optimizing; Using advanced office applicationsfunctions, macros, using add-ons, presentation and printing; Cloud Data Management including
digital recording; Case studies of advanced office applications in business |
